High Tech Anthropology: Learning by Observing
What does joy look like to Menlo’s clients and their users? For us, joy comes from the delight people experience in using the solutions we create:
Software that can be used without endless manuals or tedious training classes.
Culture and process changes that help teams be more productive and more satisfied with their work.
Visual management that empowers employees to understand what top priorities should be and that allows leaders to know who is doing what and when, all at a glance.
All great outcomes, but can they be planned for and designed? Is it possible to systematically produce these results?
Yes, there is a path to organizing observation, discovery, and iterative design, so that problems are discovered early and designed out of a system, product, or service. You need to involve users throughout the life of a project: studying them in their native environments to learn what will bring them utility and joy, gathering their feedback on potential design solutions and using the power of storytelling to advocate for necessary features with them in mind. Anthropology, the direct study of human behavior and culture, is the cornerstone of this path.
5:30 – Virtual Networking – Discuss your current challenges with colleagues
6:00 – Introductions, Presentation and Q&A
7:00 – Adjourn