This course is the first in a series of Path to Pitch courses. You may register for this course as a stand-alone, or as part of the series.

If you are considering applying to pitch at the Ignite Cup it is recommended that you sign up for the series.

This class will assist you in defining how you can provide value to customers and why they should seek you out to solve their problem.

We will explore

o The problem you are trying to solve
o Who is it a problem for? A working theory on your customer persona
o Are there alternatives to your solution / existing solutions
o Clarifying why your solution is better

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