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ESports 101: The Business of Competitive Gaming

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What started out as a few dedicated players battling each other in local LAN tournaments has sprouted into a multimillion-dollar international competitive gaming industry, drawing sponsorships from major companies like Coca-Cola, Monster Energy, and American Express.

Major competitive events featuring popular games like League of Legends, Ultra Street Fighter IV, and Dota2 draw viewerships in the hundreds of thousands, and player counts in the millions worldwide. Brand new companies at the tip of the spear of this brand new business are focusing on cultivating the eSports fanbase and connecting gamers around the world with their favorite professional players and brands.

What makes competitive gaming so special? Why is it taking off now? Where is it going in the future? How is big business getting involved?

Join software developer and professional eSports journalist Michael Migliacio to discover the answers to these questions and much, much more.

Event:

Minnebar 10 (2015-04-11)

Presenter(s):

Michael Migliacio