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Everything has been gamified today; the leafy tree on your hybrid car, credit card points, electric bills, and the slew of retail rewards programs. Then there are games themselves, grandmas and toddlers are playing massively multi-player online games. Games are huge parts of our lives, even if we don’t realize it. In this session we will explore how game theory drives behavior. What are key gaming concepts that we can leverage in our business applications? How do we satisfy different gamer demographics when building actual games? The games industry is in a huge shift of both decline and growth. Where is gaming going? This session will strive to create a greater appreciation for the complexity of game theory and the behavior it drives. Scott will share actual conversion and monetization numbers from QONQR to show how mobile games can make money in freemium as well as some surprising statistics on how Windows Phone outperformed iPhone 10 to 1 on downloads.
Minnebar 8 (2013-04-06)