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Presidential elections are fast, furious and full of innovation. Both Obama and Romney leveraged mobile to raise money, engage supporters and swing voters, and drive voters to the polls. And in turn, both made magic and mistakes with great transparency.
This session will break down how each campaign used apps, mobile web, SMS, and other tools–often in dramatically different directions. We’ll analyze their successes and failures. And we’ll focus on how to apply them to our mobile efforts today.
Minnebar 8 (2013-04-06)