The University of Minnesota MIN-Corps program is proud to work with Launch Minnesota, an initiative of MN-DEED, to help early-stage technology entrepreneurs translate their innovations to a fundable, high-growth ventures. This webinar is a short-form guide to the Lean Startup (also called Lean LaunchPad) approach, a structured process to quickly assess and refine business concepts, thus avoiding costly mistakes and accelerating progress to market launch.

Learning objectives:

  • How to apply LaunchPad concepts, such as value proposition design, business model canvas and customer discovery
  • How to map the stakeholder/customer ecosystem to understand customer roles, requirements and decision processes
  • How to conduct interviews and observations in order to customers’ problems (“pain points”)
  • How to modify to a solution in order to achieve product-market fit
  • How to identify the components of a commercialization roadmap identifying key milestones and required resources
  • How to determine market size, assess competition, and select the beachhead (first) target market

Outline

Module 1: Product-Market Fit

  • Business Ecosystem
  • Value Proposition Canvas
  • Solving Customer Problems

Module 2: Customer Discovery

  • Customer Segments
  • Problem Interview
  • Solution Interview

Module 3: Pathway to Commercialization

  • Business Model Canvas
  • Technology Adoption
  • Commercialization Milestones

Module 4: Market Assessment

  • Market Sizing
  • Competitive Assessment
  • Beachhead Market
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