Gracious or flip? Funny or refined? Curious or cool? We can likely all think of social media examples where these choices have gone awry or been wildly effective, so even if we know the why (the strategy) and the what (the content) for our business’ social channels, how do we know the how (our tone)? The most effective social media channels find a following through personality, and that only comes across through voice. In this session – through case studies, exercises, and examples – we’ll explore what kinds of voices an organization might take on, and how to go about determining the best fit for yours. Sponsor: MELSA (Metropolitan Library Service Agency). Collaborator: The Loft Literary Center.

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