Understanding your target market is essential for growth. This session will cover market research techniques, customer segmentation, what investors are looking for, and much more. Learn strategies for leveraging data to meet customer needs, secure funding and outperform competitors.

About the event:

Building a business? Ever wish you could speak to and learn directly from subject matter experts (while never leaving your couch)? Join host Andy Lee from the University of Minnesota’s Technology Commercialization office each Wednesday for this exciting and casual AMA (‘ask me anything’) style series on business building fundamentals. Check out all of the talks here: https://www.crowdcast.io/@techcomm

This event series is brought to you with support from Launch Minnesota, a statewide collaborative effort to accelerate the growth of startups and amplify Minnesota as a national leader in innovation.

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